FIR Eau De Parfum 30ml

A fragrance inspired by the quiet beauty and enduring strength of Aotearoa's forests. Crafted with pure New Zealand Douglas Fir Oil, FIR blends fresh citrus, soft rose, and earthy botanicals to create a scent that is crisp, green, and deeply grounding.

Created by a fifth-generation New Zealand sawmilling family, FIR reflects a lifelong connection to the Douglas Fir tree—valued for its strength, beauty, and presence throughout New Zealand's landscapes.

Fresh, modern, and effortlessly balanced, FIR captures the essence of the forest and celebrates one of nature's most renewable resources. A fragrance for everyone, rooted in heritage, nature, and the enduring spirit of Aotearoa.